Virgin Trains @ Business Travel
For many years Virgin Trains have entrusted 2LK with their brand to support their presence at the premier annual UK business travel exhibition and other leisure, tourism and business travel events.
The Pendolino tilting carriage launch and the ‘love every second’ marketing campaign are just two examples of strategies that have been disseminated through creative and pioneering design that has included innovative plasma display ‘windows’, light-up ‘thinking’ chairs and interactive stations for visitors to interact with the stand in real time by generating ideas which subsequently appeared in ‘clouds’ above a full motion animated image of the Pendolino train speeding along.
2LK have also provided effective evaluation services that have regularly demonstrated return on investment for Virgin.