What if going inside games could change outside perceptions?
Behind the screens.
An unmissable interactive experience, open to the public and installed directly on La Croisette. This incredible activation celebrated the power of gaming and its ability to touch billions of individuals. Unique thematic environments brought Activision’s most iconic games to life, large-scale hosted installations dedicated to Candy Crush, Call of Duty and Overwatch offering unique opportunities to get ‘behind the screens’.