We often confine ourselves in our comfort zones. Routine can be unrewarding, but fear of the unknown is natural, so what happens when old experience formats are outgrown?
We truly adapt and accelerate only when comfort and constraint are replaced with confidence and compulsion. We know change is our chance and creativity our catalyst.
The largest activation inside the Cannes Lions festival grounds, hosting 1,000 business development speed meetings with media power brands like IMAX, Salesforce, Deloitte Digital, Google and Condé Nast.
A revolutionary approach in a new prime location increases exposure, propels deeper engagement, includes more partners and generates more revenue. An ‘event-within’ format that raised the value YoY 3x.