Relentless relevance.

What if radical rethinking was a perpetual process?


When it’s not broken, it usually doesn’t get fixed. If you’re globally renowned for being provocative, innovative, bold and creative, changing nothing risks breaking everything.



We see change as a synonym for opportunity. To help Cannes Lions maintain influence, relevance and purpose after 60 years, we challenge everything. Again and again.



Perpetually reimagining the Cannes Lions delegate experience, this is long-term consulting, radical reinvention and experience innovation on a monumental scale.



Over a 10-year partnership that’s spanned in excess of 100 individual projects across more than 50 different brands, there’s been phenomenal reach and resonance, demonstrable through amazing delegate retention.