Our tolerance for irrelevance is at an all-time low. Accenture concurs, finding that 80% of companies believe they deliver superior experiences, yet only 8% of customers agree.
With an audience-first mentality, our exploration into future experiences helps Oracle respond directly to new, unmet and frequently changing customer needs through dynamic new brand experience concepts.
A radical rethink around appearance, attitude and accessibility – setting a new path for Oracle’s brand experience programming and transforming how they gather and galvanise ardent adtech communities.
Design isn’t about making things, it’s about making things possible. Launching at Cannes Lions with a 1,000% YoY increase in engagement, 25% of all event attendees engaged with Oracle’s experience.