Destination 2030.

What if improving sustainability could elevate profitability?


Today, most corporate ESG targets are based on estimates and tracking emissions through the value chain is notoriously difficult, leaving 2030 sustainability goals hard to reach, and even harder to prove.



IBM’s AI software suite helps to solve the ESG data measurement problem. By tracking and managing energy use and pollution in real time, preventative action can be taken on an industrial scale.



Mixing a 3D-printed cityscape with a reactive tabletop, we immersed IT leaders in this future-focused story through a beautiful interactive experience, demonstrating cause and effect with style and substance.



Launched at IBM Think, this modular experience tours the globe as a scaled-down phygital experience and an evergreen web-hosted interactive to maximise reach and equity, helping to create the future we all want.