Large-format video is the go-to narrative tool for the live environment, but with ubiquity comes familiarity. Our time-poor, tech-savvy audiences have seen it all before.
Potential
We all have a subconscious novelty-attention bias. This is why uncommon encounters are so powerful. By combining unexpected mediums, we harness the power of curiosity.
Experience
This dynamic journey through the hyper-connected city of the future suspends belief with an unusual blend of 3D scenography, spatial audio, digital media and kinetics.
Advantage
Impact and influence was positive, powerful and almost palpable, generating a YoY 2-point net-promoter-score increase, driving 22 million online impressions and achieving the #1 share of voice in target media.
