Large-format video is the go-to narrative tool for the live environment, but with ubiquity comes familiarity. Our time-poor, tech-savvy audiences have seen it all before.
We all have a subconscious novelty-attention bias. This is why uncommon encounters are so powerful. By combining unexpected mediums, we harness the power of curiosity.
This dynamic journey through the hyper-connected city of the future suspends belief with an unusual blend of 3D scenography, spatial audio, digital media and kinetics.
Impact and influence was positive, powerful and almost palpable, generating a YoY 2-point net-promoter-score increase, driving 22 million online impressions and achieving the #1 share of voice in target media.