Technology moves quickly, people don’t. Racing to be seen as innovative, many brands have subconsciously adopted a ‘tech-first, story-second’ approach to experience design.
Potential
We start with the story and design for people. Always. With nascent mixed-reality tools, we prioritise giving users control over their own narrative to enable deeper exploration and more meaningful engagement.
Experience
Insight-led, story-driven and user-first. Blending physical and digital elements, this combination of creativity and craft immersed hyper-local audiences in personalised stories through a global touring experience program.
Advantage
Reaching thousands of influential investors, this digital experience was inherently flexible, built with composable content modules to target different global audiences and allowing stories to be constantly updated for each use.
