Honda – Canada Exhibition programme

 

The brief – to create an environment that reflected a true three dimensional representation of the Honda Brand, its attributes, and a reflection of its market position. An architectural signature that is distinctly ‘Honda’, irrespective of logos and signage. To create the benchmark for others to follow.

 

An open welcome space with areas for visitors to relax and explore the brand and products at their own pace. Superb ground breaking AV treatments with curved LED video wall in central location.

An unusually innovative and ground breaking design for this auto show environment.
 
A totally modular solution, designed to re-install at multiple venues over 3-4 years.

 

This project remained true to the original design; concept to delivery. A first for the client in over 20 years in the industry!