Launching category defining Imaging innovation with immersive, story-driven installation-art.
Habit
These days, when we take photographs we just grab our smartphones. Total camera sales have plummeted 90% in 10 years. But the high-end market still endures.
Potential
Prosumers are inspired by their heroes. By elevating and celebrating the stories behind the world’s most iconic image takers, we reignite the desire to shoot, and to purchase.
Experience
Launching Canon’s transition to mirrorless technology, through an epic mix of installation art, hands-on photography and storytelling experiences, we brought people closer to imaging innovation and inspiration.
Advantage
A meaningful moment with exceptional reach. Achieving Immediate impact to 60,000+ visitors, online influence with a #1 share-of-voice and creating lasting success by setting new experiential brand guidelines.
