kraft ANNUAL CONFERENCE

 

Kraft’s annual briefing to all head office staff. 650 delegates had to be accommodated for a one-day event, which the client wanted to be an entertaining and informative day with audience participation and interaction.

 

2LK chose a theatre venue, and gave a theatrical ‘edge’ to the whole event with the presentation being split into three parts – discussion/chat show, game show and awards ceremony.

 

Each section was entertaining and informative, with audience participation through a handset voting system.