A new direction for Snell

Snell chose their return to IBC in 2010 to launch a new direction in exhibition strategy and a fresh new look created by us. The new direction combined the six product ranges into four zones of the stand, laid out in the order of the workflow in a typical broadcast studio.

The new design for the stand interpreted this workflow and was the first opportunity to develop the Snell brand for a 3D environment.  This approach has proved so effective and successful it is now being extended into all future exhibitions.