Acura – Canadian Exhibition Programme

 

The brief – to create an environment that reflects a true 3-dimensional representation of the Acura brand, its attributes and market position. An architectural signature that is distinctly ‘Acura’.

An open, inviting space with the cars prominently featured, surrounded a central structure that highlights a specific product and message with a feature LED screen ceiling. Explore further and the visitor encounters an interactive bar area where they can interrogate PC screens to build their perfect car, choose colour/finish options, select a dealer, etc.

This is a totally modular solution, designed to be re-installed at several different venues over a 3-4 year lifespan.

The completed project remained true to the original design concepts – a first time experience for this client in over 20 years in the industry!