SONY – PRODUCT LAUNCH
The launch of a new digital mixing console for the broadcast industry was held at Sony Broadcast's UK offices. The product was revealed to the audience in a conference style auditorium, all created within the clients premises.
The venue was branded from reception, through the main building atrium, and to all areas attended by the visitors. Being a 2-day event held in a working environment, all display items had to be installed and removed with the minimum disruption to day-to-day activity.
The visitor experience culminated in an exhibition area where they could get hands on experience of the new digital mixing console.