HSBC – VIP event INVITATION

 

In 2009, HSBC came home. Their presence at this year's SIBOS event was more poignant than ever, being hosted in their home town of Hong Kong. Which made their VIP gala dinner ball all the more prestigious!

 

So, when they asked 2LK to be blown away with ideas for an innovative, dynamic invite, which would generate momentum and conversation as well as to hit home the image of HSBC's birthplace, we duly obliged.

 

Bearing in mind HSBC's green credentials, a key consideration was to minimise materials, bulk and therefore shipping. So 2LK employed a method of intricate laser-cutting to create an ingenious pop-up card presenter. Reminiscent of the books you read when you were a kid, this clever, fun idea provided a cost-effective and flexible solution for their messages and the insertion of removable invites for those last minute invites!

 

For a more in depth look at the wide range of innovative graphic design solutions we've been creating recently including digital media, print, branding and identity design, check out our microsite www.2LKCreative.com