Green & blacks – art installation

 

2LK were pivotal in creating this stunning display for Green & Blacks chocolates.

 

Designed to coincide with the launch of new packaging for their premium, organic range of chocolate bars, G&B commissioned a contemporary mosaic piece of art by Sir Peter Blake (famous for creating the Beatles’ Sgt. Peppers album cover, but 2LK weren’t involved in that one!), this 4m wide x 3m high free-standing unit comprised large format graphic rear-mounted to clear acrylic
 and addition of 700 bars
 of chocolate!

 

2LK were responsible for the design, detail, specification and implementation – right down to the arm-aching fixing each bar on the wall! This display was installed at Cadburys head office for a PR photoshoot with Sir Peter Blake as well as at The Rag Factory in Brick Lane, London for an high profile art event including work from Tracey Emin. The display was installed to run alongside a website where visitors could eminate Sir Peter's work themselves by creating their very own piece of artwork using the new packaging – and the prize? The display itself, complete with 700 bars of chocolate!

 

Look out for the display in the Guinness Book of World Records too! An application was made for the display to go into the famous book for the largest confectionery piece of art in the world!

 

Check out the video 'the making of..' www.2lk.com/gandb

 

For a more in depth look at the wide range of innovative graphic design solutions we've been creating recently including digital media, print, branding and identity design, check out our microsite www.2LKCreative.com