Cisco – Product launch

 

Cisco Systems issued us a challenge to ‘make an impact’ at the launch of their latest network router at their UK head offices in London. Coinciding with a television advertising campaign, 2LK proposed a range of high impact branding items consisting of 8m long external banners, graphic banner stands and extra large helium balloons tethered in the building atrium.

 

Key to the success of this solution was reusability. Rather than do the obvious and brand the balloons with the current campaign, 2LK combined generically branded balloons with lightweight hanging banners providing opportunity for campaign communications for long term flexibility and re-use.

 

For a more in depth look at the wide range of innovative graphic design solutions we've been creating recently including digital media, print, branding and identity design, check out our microsite www.2LKCreative.com